Media Drives
Experience First. Coverage Follows.
Media drives require a unique blend of event management and communications expertise. The goal is to create an experience so compelling that journalists, influencers, and customers become genuine advocates — not just attendees.
XEM Events designs media drives around the product experience, ensuring every element — from the drive route selection to the briefing format, refreshment stops, and content capture opportunities — is optimised to generate the best possible response.
We handle journalist and influencer invitation and management, venue and route selection, AV and presentation setup, F&B curation, branded content capture (photo and video), logistics coordination, and post-event media follow-up.
Our media drive track record includes automotive, technology, and lifestyle categories — and in each case, we've delivered experiences that generated organic, positive media coverage well beyond the event itself.
Our Process
Experience Design
Designing the drive route and touchpoints for maximum sensory impact.
Media Management
Invitation, credentialing, and briefing of media and influencer attendees.
Logistics & Safety
Route planning, marshal positioning, and safety coordination.
Content Creation
On-site photography, video, and real-time content capture.
Media Follow-Up
Coverage tracking, media kit distribution, and relationship nurturing.
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Extraordinary
From concept to accolades — crafted the Xperiential way.